New Shinersview Logo ...

As I move further into this post-retirement business (a true oxymoron), I have been looking for alternatives to Etsy for my awnings, and my newly emerging pattern business.  Etsy's been great, but after they doubled their fees last year and my awning business has shifted more to word-of-mouth, I feel it is time.

But I also realized if I am going to do this, I should do it right.  Which means a logo is needed.  There are a lot of talented people out there that do GREAT logo design work.  But that costs money—and now that I am retired—I am a lot more careful about how and what I spend money on.  So I decided to give it a go myself and if I couldn't create anything I was happy with ... I would reconsider my plan.

Goal was fresh, sassy, geometric with a nod to quilting.

And ... remembering I sell T@b window awnings—without the Quilt reference.

I am kinda stoked with the outcome.  

So while the rest of US west coast was out looking at the lunar eclipse / blood moon last night, and we were sitting here with heavy cloud cover,  I decided to give it a go. 

Thinking it through, I realized that I already had a good tool in my arsenal, the polygon shape that my first quilt pattern, Geometric Patchwork, is based on!  Once that was selected—fresh, sassy and geometric were solved—it was time to find the perfect font.  Who knew that would come from a font called Mona Lisa Solid.  I like it because it's a little traditional, a little artsy and ... it has Lisa in it's name! 

I still have a great deal to learn about how to save, export and all the other technical stuff for the logos.  But I actually have a logo I like, that meets the objectives and even allows for some versatility in size, color and treatment. 

Problem solved with an evening of focus and a beer (or two) for clear thinking.  

Could I have gotten something a little bit better with a designer?  Probably.  But I'm not a big brand, just a small post-retirement business (I so love saying that), with a silly name, that is looking for a logo image that represents me and will make it a little easier for people to remember my business.  

There's a quote I love ... "Don't let perfect be the enemy of good enough".  It's a really, really hard mantra for those of us who are perfectionists by nature.  And there are times where perfection is absolutely required.  This is not one of them (I keep reminding myself).

Now ... if anyone has any solutions or recommendations for someone who can set up a Shopify account ... please speak up!

All the best,

Lisa